Nand Kishore Chaudhary (NKC) founded the idea of Jaipur Rugs in 1978 working beside 9 artisans on two looms. Today, Jaipur Living is led by NKC’s Daughters, Asha and Archana who have shaped the company into an innovator in the design world, in part by co-creating rugs with designers and artisans. They’ve expanded the reach of their father’s vision, driving more awareness of their handmade products while also celebrating new construction innovation and the integrity of artisans. Jaipur Living’s purpose is to create beautiful lives for their customers, consumers, their families and friends, the artisans who create their products and their employees.